He quickly discovered that the Truffula Trees could produce Thneed, which is something that customers will always buy. The Once-ler, the business owner, was an individual that came to town. Quickly into reading this children’s book, I realized that the book was about business’s harming the environment, and what the owners of these businesses will do in order to make a quick profit. Most of my classmates watched the movie, but as an individual working 30 hours a week and taking six courses, I decided to just simply read the Dr.
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But, in this case, we were really going from what Ted himself had created.When I discovered that I needed to watch the movie “The Lorax” for a college level course, I was excited. So, for us, the idea of having strong female protagonists in movies, when we did Despicable, there certainly was an argument to be made that, well, why are you going to have three girls? Why don't you have two brothers and a girl? So I think that it's definitely something where we appreciate the dialog about having strong female protagonists. And that led to the discovery and of an expanded story line. "So, Audrey was a totally invented character who created a motivation because we asked ourselves, well, why is he there, what triggered his interest, his curiosity. When it comes to expanding on the movie, one of the things that we do with our writers, Cinco Paul and Ken Duario, is we look at, well, what happened before page one and what happened in between the pages and what happened after the last page of the book, and then look for clues in the book, in the story itself and actually in writings that Ted Geisel was doing about having written the book or what kinds of thought process he had. "We were really honoring the lead from Ted Geisel, which is that on the very first page of the book, you see this boy who's ventured out from his town to seek out this information. "Well, it really came from the source material," Melandandri said. It seemed like though Audrey was the one who dreamed of a better world, it was Ted who was the driving force, so I asked Melandandri and director Chris Renaud about it. I did have one other concern from watching the trailer. The writers called songs a "great shorthand" to impart a lot of information at once. Some of the songs were tailored for Helms, who said he finds people who sing inappropriately "very funny," and the movie begins with a song detailing the inhabitants of Thneed-Ville and ends with a joyous song. One thing the trailer doesn't make clear is how much music there is in this movie.Įven Riggle sings, though he said he had to have autotune for help.
They all said that the message is "be good to the land around you." The movie doesn't tone the environmental message down though the creative team said there was nothing particularly political about it. And Betty White said she agreed quickly to play Grandma Norma, calling it a wonderful part. Taylor Swift was cast in her first animated role as the inspiring Audrey. Seuss to him and he even has a tattered copy of One Fish, Two Fish, Red Fish, Blue Fish still in his home. Zac Efron, who plays Ted, said his mother used to read Dr. Helms' fellow Daily Show alum, Rob Riggle, became the Mayor of Thneed-Ville, O'Hare, a character original to the movie and its main villain.ĭanny DeVito was approached to play the Lorax and the actor, a long-time environmentalist who once owned an EV-1 electric car, agreed readily.
Helms said playing the Once-ler had made him seven to eight percent less greedy. Ed Helms heard that a movie was being developed and called on his own initiative begging for even a small part in the movie. Then as the story began taking shape, the actors started coming aboard. But, ultimately, we convinced her," Paul said. She didn't want to put the focus on her too much. "So, we thought if we just start a love story, make it Ted and Audrey. That the two are named Ted and Audrey isn't coincidence. The result is a movie that stars young Ted knowing something is off in Thneed-ville and, in an effort to win the love of his friend Audrey who dreams of the trees, Ted goes on the adventure to visit the Once-ler.